It
is becoming more and more clear how outdated the old media is: CNN and
Fox News are prime examples, followed closely by the New York Times, The
Wall Street Journal, and even relatively new establishments like "The
Huffington Post". Why are they outdated? In an era where any schmo can
whip out his cell phone to document events such as the hanging of Saddam
Hussein, there is no need for such monolithic sources of news. Today,
we can tailor our news feeds, whether on Facebook, Tumblr or Google+, as
we see fit.
Because
we can customize the news, the types of ‘credentials’ we accept from
reporters has now changed. We read blogs and joke-sites like Cracked.com
and Reddit that, rather than giving us sober accounts of Occupy Wall
Street and the Economic Crisis, use forms of Gonzo Journalism to spread
information. What's Gonzo Journalism? According to the coiner of the
phrase, Hunter S. Thompson, "It is a style of "reporting" based on
William Faulkner's idea that the best fiction is far more true than any
kind of Journalism (53). Using this style, the writer shapes his story
in the first-person perspective so that the audience doesn't see the
"mask" of the journalist. the reader listens to your message as if you
were his own father or grandfather.
That
doesn't mean you should stretch the truth - your memory already did -
it means you should pay less attention to "factual accuracy" and more to
how you experience an event. It also means that training yourself to
pay attention to your experiences is the best journalism school
possible. The world's getting smaller all the time, and if you want
anyone to listen to your story, you'd better give the audience your
personal account PLUS your press badge. That’s why any author, myself
included, has to write, blog or vlog for a long time before getting any
recognition for their work; his or her body of work IS the press badge.
What
can a writer do with that kind of freedom? Say you wanted to
memorialize a friend who just died; you can either write an obituary OR
you can relate your memories of them like Thompson does in "The Ultimate
Freelancer". The essay was published in a tiny 'zine called "The
Distant Drummer" in 1967, and the liberties taken allowed Thompson
articulate the exact message one should take from the death of his
friend, Lionel Olay: "More
than anything else, it came as a harsh confirmation of the ethic that
Lionel had always lived but never talked about... The dead end
loneliness of a man who makes his own rules." (75)
Lionel was one of the few freelancers of his era who never "sold out." By refusing to sell out, he never made money from his writing, and he ended up dying alone. Thompson WAS an admitted sellout, since he wrote for Rolling Stone in its formative years, including his most well-known work; Fear and Loathing in Las Vegas.
His
message in this essay was that all artists must either choose their
audience as everyone, as some one or as no one; Lionel chose the latter.
This message was delivered solely because it was written Gonzo-style
for a select audience; the hipsters of the sixties. Thompson was very
careful in choosing who he sold out to, allowing him to write some of
the best essays of the 20th century. But reflecting on the lesson
itself, there is a clear yin and yang to choosing the rule system one
abides by. If you obey no authority but yourself, you can end up just as
powerless as Lionel Olay, but if you ignore your own authority you will
meet the same fate.
This is a very powerful form of storytelling because it lets you tell
the truth without getting punched in the face for doing so. Thompson’s
dead friend may not have been able to retaliate, but the scummier
readers of “The Distant Drummer” could have. They ultimately weren’t
aggressive because they understood the point of the article; that
profiteering, especially from symbols of “rebellion” such as those of
the beat-nik generation, helps no one. That money spent on a Warhol
painting or an original Velvet Underground record is a waste unless you have sentimental value for it.
The Ultimate Free Lancer was
a calling-out of record labels and producers such as Tom Wilson who
were ruining fringe art. (contrasting these two ideas) Hunter S.
Thompson recognized authorities that practice what they preach. While he
had many choice words to say about advertising agencies, the NFL and
his fellow sportswriters, he respected men like Al Davis, owner of the
Oakland Raiders and Coach John Madden, who were personally invested in
their work. It wasn’t because of the man’s status or wealth; it was
because he took it upon himself to train his players.
“This
is my last real memory of Al Davis: It was getting dark in Oakland, the
rest of the team had already gone into the showers, the coach was
inside speaking sagely with a gaggle of local sports writers, somewhere
beyond the field-fence a big jet was cranking up its afterburners on the
airport runway... and here was the owner of
the flakiest team in pro football, running around on a half-dark
practice field like a king-hell speed freak with his quarterback and two
other key players, insisting that they run the same goddamn play over
and over again until they had it right.”
Our
author did not mince words for anybody. Previously in this same Rolling
Stones essay, he had called Al Davis a “bastard”, describing their
relationship as “strange and officially ugly”. While this appears
dissonant with my claim that he respected Al Davis, it is not; Thompson
gave the man credit where it was due without kissing up to him in any
way. This is the fundamental difference between the nature of Gonzo
journalism and NBC Nightly News; Walter Cronkite would not be allowed to
say such things about Al Davis. His producers wouldn’t let him; if he
tried, he’d immediately be censored and blackballed from television
reporting for the rest of his life. You see, Wolf Blitzer, Tom Brokaw
and Peter Jennings are inherently part of the old news paradigm. Like
politicians, they are faces that must give a coherent, on-topic message
that appeals to ninety percent of America every night at 6pm. Gonzo
journalists have no such deadlines or standards beyond themselves and
the immediate chain of command.
Let’s
get a clearer concept of what we’re discussing here: the Encyclopedia
Britannica is a great book. It’s thorough, well-sourced and pristinely
edited, and is published in both print and online. But who has time to
go to the library these days just to
look something up? Nobody at NYU, I’m fairly certain. And the contents
of Britannica.com are a disorganized mess. Contrast this with Wikipedia;
many articles are not thorough, lack adequate sourcing and face
spontaneous flame-warring between competing editors. But it’s still a
great body of knowledge for us students. Why? Because all of it can be
edited in an instant. Any mistake can be revised as soon as it’s found,
and this pancake-style chain of command is exactly what makes it viable
today.
Time
is a precious thing. More and more, we see time slipping through our
fingers, and with the passage of every year, of every month, things seem
to speed up ever so slightly. Whoa, hang on, why am I getting so
philosophical here? Bear with me.
We no longer need ‘faces’ like Walter Cronkite to tell us the truth. We
crave the truth so badly now that we’ll look for it wherever it can be
found. So instead of waiting for the news at 6pm every evening, we turn
to word-of-mouth for our information. We ask our friends, look at blogs
and scan Twitter for up-to-the-second data on the world around us. This
is not a bad thing. We still have newspapers. We still have television
when we want it and have time for it. We have not forgotten everything
in pursuit of the future. Keep in mind, also, that the Twitter paradigm
isn’t as old as you’d think. If you were around in the sixties and
seventies, you could get information that quickly
via the associated press. The question is, what kind of information are
you looking for? Do you want sheer data, or do you want to listen to a
voice that has digested and processed that data to some extent? This is
why today you can get everything from Twitter to the WSJ to everything
in between. The question is; how badly do you want the truth? More
importantly, are you prepared to handle it?
Fear and Loathing in the Bunker is the first essay in The Great Shark Hunt; the
collection of essays that this assignment responds to. It was written
on January 1, 1974, as a year-end reflection of 1973; the year that the
Watergate scandal broke and Richard Milhous Nixon stood to be impeached
by the senate. Given Nixon’s army of fixers, thugs and lackeys, Hunter
S. Thompson was forced to ask a rather pressing question: “Is
the democracy worth all the risks and problems that go with it? Or,
would we all be happier by admitting that the whole thing was a lark
from the start and now that it hasn’t worked out, to hell with it.”
The
essay doesn’t attempt to answer this question, and neither will I. The
point of journalism is not to give definitive answers; it’s to ask the
right questions. This concept may be difficult to grasp, but mind you,
all works of literature have their own defined boundaries. The
boundaries of this essay are similar to those of Fear and Loathing in the Bunker; they are limited to posing the right questions to be pondered by our readers.Some parts of this essay are edited; others are not. I leave it to my readers to ponder which is which, but more importantly, to help me - and themselves - think about where they get their news from. I salute your efforts to obtain truth, whatever they be, because that’s exactly what I’m here to do. This class, this university, and this intellectual community shares the unstated goal of obtaining knowledge wherever it can be found. That is why we have chosen to read authors both mainstream and fringe; popular and obscure. My final thought on this subject is a brief explanation of why I find it important to read the news; communication is what gives us knowledge. The more we communicate, the more we know, the more ready we are to act when the time comes. But when it’s time to act, don’t think. Internalize what you can so that you can act in the moment. You’ll be surprised what you can do in a moment of instinctive action. My instincts are to write, to learn, and - more recently - to treat life like a game.
What are your instincts? Are you ready for Gonzo?
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